Artwork
Requirements

Artwork Files
We accept the following files:
.EPS
.PDF
.AI
.PSD
.JPG
.PNG
.SVG
Vector Files: These files are based on lines and
shapes making them easily scalable, this reduces
the risk of pixelated artwork. Vector files are also
editable so changes can be made much easier.
(Usually .EPS, .PDF, .AI, .SVG)
Raster Files: Raster image file are based on pixels
and should be saved at 300 dpi to reduce any
pixelation that may occur. If files are extremely
large 150 dpi should be used. As raster artwork
easily pixelates we do not recommend designing
artwork less than 1/4 scale. (Usually .PSD, .JPG,
.PNG)

Vector files remain crisp and sharp and never lose quality when resized

Raster images pixelate and lose quality when resized
Artwork Size
We recommend that artwork should be at
actual print size if possible. This isn’t always
possible but closer to the finished printed size
the better.
We prefer vector based artwork for logo and
text based designs this is usually in the following file types; .EPS, .PDF, .AI (All other file types
are still accepted but may not be suitable)
Colour
We prefer to work with artwork in CMYK wherever possible.
RGB files can be worked with if CMYK is not
available.
Specific PANTONE colours will be matched to
the CMYK equivalent. We will always try to
match colours although some colours are not
acheivable in CMYK. In those cases we will
advise you on the closest colour match.
Please be aware when a PANTONE is used
across different products which are made
from different materials there is a possiblity
that the colour may not come out the same
across every product.
How porous a materials surface is will affect
the colour result depending how much ink is
absorbed into the surface and due to the light
reflecting off the surface creating a different
colour tone on each material.
The texture and transparency of a material
also plays a part in how the colour appears.
Artwork Redraw
If vector artwork is not available and the raster
artwork that has been supplied is not of high
enough quality an artwork redraw service is
available.
This service is charged at £40 per hour +VAT.
A designer will advise how long a redraw will
take.

Submitting Artwork
Where possible please send vector artwork with
fonts saved to outline form.
Altenatively please email any fonts used in the
artwork to us.